Bad Ideas, Cheap Bastards and the Bedazzler School of Web Devolopment. And Meth.
Corporate communications' role is to take the complex and make it simple. Why, then, is it so damn hard to understand what companies are trying to say online?
That's what we're here for! We've broken down the latest tech trends into the following four categories, just 'cause:
If you're like me, you feel a hell of a lot better about yourself when you watch someone else fail miserably. Yes, I do TiVO "Celebrity Rehab."
We're spending an inordinate amount of time on the "S" word. But it takes a while to get rid of lice, too and that's worth it.
Be diligent, my friends. I recommend the gallon of Quell with the pump dispenser. Or we should we nuke 'em. It's the only way to be sure. The lice, I mean.
There is hope. Some examples of what we think will work for your company now and beyond the curve.
Surprisingly, sometimes companies get it right. Not often.
Being professional communicators, we spend an awful lot of time reading, talking and eavesdropping. Here are some bits that make us think what's happening as we file our nails.