"Corporate
communications' goal is a measurable return on investment."
The surest path to ROI is highly effective, concise and engaging communication. Given the nature of online media, this path is defined by cogent, intelligent writing. It's not about winning awards for witty wordplay.
Welcome to the end of bullshit.
As God as my witness, I will never write a breathless press release again.
Double-speak, corporate lingo and obfuscation are no longer shields to hide behind when individuals have the power to force corporations to be transparent. And to mark those that are not.
cgkinc.com (from my initials in case you were wondering) helps clients to communicate openly, clearly and compellingly to their market.
So what's so special about you, Chris?
I truly care about what I'm writing and the product that cgkinc.com | corporate communications delivers. This basic principle started with my first job at Time Warner's HBO to the founding of the first profitable GLBT online travel company: gaytravel.com.
cgkinc.com | corporate communications was founded after the successful sale of gaytravel.com in 2000.
Current clients include hallmark entertainment, consumer electronics, fashion, commercial aviation and travel & hospitality companies.
I'm an award-winning marketing communications professional, journalist and essayist. I look at each project's unique points to create communication that engages, thrills and speaks eloquently about your company.
A deep and personal concern for adult literacy guides my volunteers efforts. And I urge everyone to volunteer an hour a week for whatever cause you hold dearly.
I hold a Masters degree in English Literature from Middlebury College's Bread Loaf School of English. My BA was completed at the New School for Social Research's Eugene Lang Seminar College.
I'm a New Yorker who currently lives in sometimes-sunny Los Angeles, California.
I'd ask you to "follow me" on that web site, but "to twitter" is not a verb. No. No, it is not. Now get your head out of your cell phone and pay attention.
